Facebook för företag-arkiv - Lena Nordin-Andersson

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Facebook för företag-arkiv - Lena Nordin-Andersson

Facebooks förändringar/förbättringar!

av Lena Nordin-Andersson | feb 22, 2018 | Facebook för företag, Sociala Medier

Facebook har gjort justeringar i sina algoritmer, men vad betyder det? Dra nytta av det ändrade fokuset.

Gör din FB-kampanj väl värd investeringen

av Lena Nordin-Andersson | feb 21, 2017 | Facebook för företag, Marknadsföring, Sociala Medier, Utbildning

Visst är det viktigt att synas. Men det är ännu viktigare att vi är noga med hur vi syns. Så hur gör du när du planerar din FB-kampanj? Har du koll på vad som är viktigast vid en facebookannonsering.

Publicera rätt inlägg på företagets FB-sida

av Lena Nordin-Andersson | feb 7, 2017 | Entreprenörskap, Facebook för företag, småföretagande, Sociala Medier

Några påminnelser för att nå längre med era FB-inlägg på era företagssidor.

Säkra upp sekretessen på Facebook

av Lena Nordin-Andersson | jun 28, 2016 | Facebook för företag, Sociala Medier, Utbildning

Häromdagen såg jag igen en av de där skrämseluppdateringarna som brukar dyka upp med jämna mellanrum i Facebooks flöde. Ni vet den där om att de ändrar sekretessinställningarna så att du inte längre har någon som helst kontroll vad som publiceras i ditt namn. Så här...

Använd alla funktioner hos FB-video

av Lena Nordin-Andersson | jul 23, 2015 | Entreprenörskap, Facebook för företag, Marknadsföring, Utbildning

Det blir svårare och svårare att sticka ut ur mängden av all information som cirkulerar online. Det gäller att vara kreativ, duktig på ord, aktuell och uppdaterad. Idag ifrågasätter vi inte ens vår närvaro på Sociala Medier, det är en hygienfaktor, något som bara...

Var härvarande för att stärka varumärket

av Lena Nordin-Andersson | dec 11, 2014 | Facebook för företag, Marknadsföring, Sociala Medier, Twitter, Varumärken

Det här med att vara härvarande – inte bara närvarande, gäller lika väl här på nätet som när du föreläser. Jag menar, det är ju en sak att ha en webbsida, en Facebooksida och ett Twitterkonto. Men utan att vara härvarande, mentalt närvarande, är det ganska...

Skapa mer engagemang på Facebook

av Lena Nordin-Andersson | nov 11, 2014 | Facebook för företag, Marknadsföring, Sociala Medier

Fler än jag kan säkert konstatera att bara finnas på Sociala Medier räcker inte för att skapa engagemang och dialog med kunder och intressenter. För även om du finns på flera kanaler, så är utbudet enormt. Jag har sagt det förut, idag räknar vi med att företag har...

Gör personalen till era sociala ambassadörer

av Lena Nordin-Andersson | okt 17, 2014 | Entreprenörskap, Facebook för företag, Marknadsföring, Sociala Medier, Varumärken

Jag läste nyligen en artikel om att företag måste börja förstå att hela personalen är en tillgång när det gäller att sprida varumärket på de sociala kanalerna. Jag håller med. Faktum är att jag är förvånad över hur många företag som fortfarande tror att Facebook är...

Få fler att se dina länkade företagssidor

av Lena Nordin-Andersson | okt 14, 2014 | Facebook för företag, Marknadsföring, Sociala Medier

Har ni precis som jag märkt av att flödet i Facebook har förändrats. Det är absolut mer annonser och jag upplever dessutom att jag ser mindre av mina vänners inlägg. Eller är det så att färre och färre publicerar sina statusuppdateringar? Men om du som företagare vill...